‘Connect 4’ Loneliness Campaign 2017

Connect 4 Loneliness Campaign logo

Connect 4 photo

Brighton and Hove has one of the highest
rates of loneliness in the UK

Loneliness affects people of every race, age, and gender at any time of the year. And not having anyone to connect with can have a devastating impact on people’s lives; linked with depression, disease and even death.

In response, we have launched our ‘Connect 4′ Loneliness Campaign.

In Brighton & Hove, 44,000 people live alone:

1/3 of these people are over 65
More than 5,000 have a learning disability
Severe mental illness is 1/3 higher than UK average.

70% of the people Impetus supports say that isolation is the most difficult aspect of their life

The services we provide – befriending, advocacy, social prescribing – help reduce loneliness and our volunteers help build stronger community connections.

Connect 4 graphic

We support more than 800 people each year across Brighton & Hove, with 400 volunteers providing more than 14,000 hours of support. But there are many more people who need support!

The Campaign will run until 26 January 2018 and we are calling on all Brighton & Hove residents to support ‘Connect 4’ by pledging to do just 4 simple things:


Click here to visit our JustGiving page

Whatever you can afford Impetus is grateful for. £10,000 can be used to deliver services including:

3 weeks of our Neighbourhood Care Scheme, recruiting and training around 60 volunteers to be matched with 60 more lonely people in the city
6 weeks of our Community Navigation service, helping adults, especially people who are isolated or who have mental health issues, identified by their GP as likely to benefit from social support and other non-medical services

2. Support on SOCIAL MEDIA

Help us to raise awareness with a simple Like and Share on @BHImpetus pages:







3. Come along to one of our EVENTS

‘40 Shillings on the Drum’ fundraising gig - 17 November, 8-11pm
@ The Prince Albert, Brighton, BN1 4ED

Family Silent Disco - 18 November, 2:30pm
@ Exeter Street Hall, Brighton, BN1 5PG

Winter Festival - 2 December, 12-5pm
@ The Brunswick, BN3 1JF

4. Have a home or work MONEY BOX

That small change can really add up!

Please contact Ellie Moulton for details on how to get a box:


Or call Ellie on

01273 229009

For more info about the Connect 4 Loneliness Campaign, please provide your email address and we’ll get in touch:

Can we also send you our quarterly e-newsletter?

Local folk-rock band 40 Shillings on the Drum are supporting the campaign with two fundraising gigs at The Prince Albert and our Winter Festival at The Brunswick. The band is pictured below with Coronation Street actor, Ian Kelsey. Ian is also a photographer who very generously donated his time to take our campaign photos, in studio space generously given free of charge by Toby Smedley.

The band is also donating 40% of sales of their current single The English Coast.

Band & Ian Kelsey IMG_0576 website size

Use the links below to buy your copy of The English Coast, from which we’ll get a 40% donation.

Amazon – http://amzn.to/2ywEbl4
Google Play – http://bit.ly/2yuyYKx
iTunes – https://itunes.apple.com/gb/album/the-english-coast-single/id1297481306

Winners of Churchill Square’s Busk Stop competition last summer, the five-piece band ’40 Shillings on the Drum’ ooze positivity with their songs of life, love and friendship. While passionately believing in the benefits of being socially connected, they’re hoping to also raise awareness of the issue of loneliness which affects many and help raise money for the charity. The band’s guitarist, Steve, feels particularly close to the charity’s mission, having had his own debilitating experiences of loneliness as a young adult.

Read Steve’s Story here.
Steve from 40 Shillings On The Drum

He says:

“I was aware of Brighton and Hove Impetus, and the services they provide, before the Connect 4 Loneliness Campaign. There is a poignant fit with my own experiences. Me and the band want to give something back and raise awareness of the issue of loneliness and social isolation. There is no reason why anyone should feel alone and suffer as a result.”


Our CEO, Jo Ivens, says:

“The Chair of the Royal College of General Practitioners stated recently that social isolation and loneliness are akin to a chronic long-term condition in terms of the impact they have on patients’ health and wellbeing. I think that sums up how serious this issue is, not least in Brighton. That’s why we’re launching the Connect 4 campaign at a time of year when many people feel loneliness even more acutely as the days grow darker.”

We are also looking to identify and support Community Ambassadors who can promote the Campaign through fun, community-based activities. Jo Ivens, Impetus’s CEO, is taking on the role along with her friend Tor Seacombe, who runs local company Hush Beats Disco. They have organised one of our Campaign events, a family silent disco. Others are holding bake sales, pub quizzes or donating jams and chutneys for our Winter Festival. If you’d like to support us in other ways, doing your own thing, then please download our Supporter Ideas Pack and return the signup form to Ellie Moulton who will provide on-going support: ellie.moulton@bh-impetus.org / 01273 229009

If you are a local business who wants to get involved, then please contact Alex Mackain-Bremner for further information: alex.mackain-bremner@bh-impetus.org / 01273 229009

Connect 4 Loneliness Campaign logo

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