Yellow Rose campaign boost

Posted on 15th September 2017 by

Yellow Rose frame at Pride day

Our annual Yellow Rose campaign, promoting the power of friendship, inclusion and community and raising awareness of the issue of isolation in Brighton & Hove, ran throughout August and gave us a significant boost.

The campaign galvanised hundreds of supporters using #YellowRose on social media and raised more than £350. We also gained ten new volunteer sign ups. So a huge thank you to everyone who gave their support.

The yellow rose symbolises friendship and the campaign launch coincided with the UN International Day of Friendship on 30th July. On that day and throughout August, the campaign was promoted at events such as Pride Community Day and the Brunswick Festival, and on social media.

Although Brighton & Hove is known for its vibrancy, tolerance and spirit of inclusion, the city has one of the highest rates of loneliness in the UK which is why the contribution of Impetus is so vital in the community.

“We’re delighted with the impact of our Yellow Rose campaign. I’d like to say a big thank you to everyone who supported us and who came to say hi at our stalls at community events throughout the city during August. I’m particularly happy that the activity helped us connect with 10 new volunteers. Volunteers are crucial to everything that we do at Impetus. Each volunteer receives training and ongoing support from our staff so they can help people with specific needs have more independent and fulfilling lives. Isolation and loneliness continue to be very real issues affecting many in Brighton & Hove.”

– Jo Ivens, Impetus Chief Executive Officer

To make a donation to Brighton & Hove Impetus please go to: https://www.justgiving.com/BHImpetus

For more information on Fundraising for Impetus, contact Alex Mackain‐Bremner, Fundraising Manager, on: 07823 412113 / alex.mackain‐bremner@bh‐impetus.org


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